|
課程名稱 |
新產品開發與行銷
New Product Development and Marketing |
|
開課學期 |
102-1 |
|
授課對象 |
管理學院 工商管理學系 |
|
授課教師 |
黃俊堯 |
|
課號 |
MBA5036 |
|
課程識別碼 |
741 U9610 |
|
班次 |
|
|
學分 |
3 |
|
全/半年 |
半年 |
|
必/選修 |
選修 |
|
上課時間 |
星期二2,3,4(9:10~12:10) |
|
上課地點 |
管二303 |
|
備註 |
本課程中文授課,使用英文教科書。
限本系所學生(含輔系、雙修生)
總人數上限：60人 |
|
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1021npd |
|
課程簡介影片 |
|
|
核心能力關聯 |
核心能力與課程規劃關聯圖 |
|
課程大綱
|
|
為確保您我的權利,請尊重智慧財產權及不得非法影印
|
|
課程概述 |
This is a course for students who have taken Marketing Management to explore the dimensions of new product development. |
|
課程目標 |
1. Understand the role and importance of NPD in an organization.
2. Learn the fundamental concepts, tools and methodologies in NPD.
3. Acquire knowledge about the interdisciplinary issues involved in the NPD process.
4. Appreciate the importance of market orientation in NPD projects.
|
|
課程要求 |
1. Choose and FIX YOUR SEAT in classroom from September 17 on.
2. Form your team of 5~6 members by September 17.
3. Participate actively, both in the class and in the team. Participation is especially necessary for case discussion sessions—if you cannot devote to the preparations and in-class discussions of the cases, you should not take this course.
4. The seven cases and the simulation are at your own cost (@US$ 40.15). To respect copyright, you’ll have to pay for the cases by September 17 if you’d like to take this course. If you were economically disadvantaged, inform the instructor on September 10 and the instructor will pay the expense for you. The payment is to be made on and the materials are to be retrieved from: (TBA)
5. Once you’ve made the aforementioned payment you should fill out a specific form on: (TBA) . Any participant who’s not economically disadvantaged will get at most a “B” grade if the form has not been correctly filled out by 09:10, September 17.
|
|
預期每週課後學習時數 |
|
|
Office Hours |
|
|
指定閱讀 |
|
|
參考書目 |
|
|
評量方式
(僅供參考) |
|
No. |
項目 |
百分比 |
說明 |
|
1. |
Class participation (Individual) |
40% |
|
2. |
Project I (Group) |
20% |
|
3. |
Project II (Group) |
20% |
|
4. |
Project III (Group) |
20% |
|
|
|
週次 |
日期 |
單元主題 |
|
第1週 |
9/10 |
Introduction to NPD |
|
第2週 |
9/17 |
Customer Needs and Customer Orientation |
|
第3週 |
9/24 |
Marketing and the Guessing Game |
|
第4週 |
10/01 |
Strategic Product Planning and Innovation |
|
第5週 |
10/08 |
Project Presentation I |
|
第6週 |
10/15 |
Product Management & NPD Process |
|
第7週 |
10/22 |
Concept Generation I |
|
第8週 |
10/29 |
Concept Generation II |
|
第9週 |
11/05 |
Concept Selection and Testing |
|
第10週 |
11/12 |
Sales Forecasting |
|
第11週 |
11/19 |
Simulation Game |
|
第12週 |
11/26 |
Project Presentation II |
|
第13週 |
12/03 |
Development, Project, and Plan |
|
第14週 |
12/10 |
Design, NPD and Marketing |
|
第15週 |
12/17 |
Market Testing and Launch |
|
第16週 |
12/23 |
NPD and Entrepreneurship (管一 101教室，18：30∼21：10) |
|
第17週 |
12/31 |
Project Presentation (III) |
|